August 14, 2008
Tourism Department Awards More Than $1 Million
in Cooperative Marketing Program Funding
Approximately 145 New Mexico non-profit organizations and local and tribal governments will share in the more than $1 million awarded this fiscal year through the New Mexico Tourism Department’s annual Cooperative Marketing Program.
Cooperative marketing funds are made available through the program to help these community outreach organizations promote their areas as a visitor destination. It is a matching program and reimburses a percentage (either 33 percent or 50 percent, depending on the applicant’s total marketing budget) of the organization’s direct costs associated with the placement of advertising, including print, broadcast, billboard and online advertising. Eligible costs also include the printing of promotional brochures, web site development, trade show participation and costs associated with public relations.
“The communities that market the State of New Mexico have the knowledge and experience to promote their respective attractions and events,” said Michael Cerletti, Secretary of the Tourism Department. “The cooperative marketing program is an effective way of partnering with the people that have put together solid marketing programs to help them increase tourism in their area in particular and to the state overall.”
Funding was based on the proposal’s score and available monies, and was reviewed by a committee of marketing professionals from the public and private sectors. A list of the organizations awarded funding for fiscal year 2008-2009 is below.
Applications received numbered 148, with a combined request of nearly $2.5 million. Organizations funded totaled 142 ($1,017,500 was awarded), including 32 organizations that did not apply last year.
“As the program continues to grow and mature, we want to make sure we are paying particular attention to the rural communities of New Mexico,” Secretary Cerletti added.
The deadline for receipt of proposals for the FY09 (2008/2009) Cooperative Marketing Grant Program was May 20, 2008. For more information, contact Audrey Herrera, Cooperative Marketing Program Manager audrey@newmexico.org, 505-827-7325 or 505-412-1183 (cell).
Mike Stauffer, Communications Director, 505-827-7379, mike.stauffer@state.nm.us
New Mexico Tourism Department |
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Cooperative Marketing Grant Program |
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2008 - 2009 Awarded Entities |
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Awarded Entity / Sponsored Entity* |
Award Amount |
|
1 |
516 Arts |
$7,000.00 |
2 |
AMP Concerts |
$5,000.00 |
3 |
AMP Concerts (Fiscal Sponsor for) |
$5,000.00 |
Globalquerque! |
||
4 |
Albuquerque Arts Alliance (Fiscal Sponsor for) |
$3,000.00 |
5 |
Albuquerque Art Business Association |
|
Albuquerque Hispano Chamber of Commerce |
$7,500.00 |
|
6 |
Albuquerque International Balloon Fiesta |
$10,000.00 |
7 |
Anderson-Abruzzo International Balloon Museum Foundation |
$6,000.00 |
8 |
Artesia Chamber of Commerce |
$15,000.00 |
9 |
Artesia Mainstreet |
$2,500.00 |
10 |
Ballet Pro Musica |
$6,000.00 |
11 |
Billy the Kid, Inc., Scenic Byways |
$1,000.00 |
12 |
Carlsbad Chamber of Commerce - Convention & Visitors Bureau |
$20,000.00 |
13 |
Carrizozo Chamber of Commerce |
$500.00 |
14 |
Cave Country, USA |
$17,000.00 |
15 |
Center for International Studies |
$4,000.00 |
16 |
Chama Valley Chamber of Commerce |
$3,000.00 |
17 |
Chamber Music Albuquerque |
$5,000.00 |
18 |
Chamber Music Festival, Inc. |
$3,000.00 |
19 |
Cimarron Chamber of Commerce |
$1,000.00 |
20 |
City of Alamogordo |
$28,000.00 |
21 |
City of Aztec (Fiscal Sponsor for) |
$14,000.00 |
Aztec Chamber of Commerce |
||
22 |
City of Belen |
$1,000.00 |
23 |
City of Deming |
$5,000.00 |
24 |
City of Las Cruces Convention and Visitors Bureau |
$20,000.00 |
25 |
City of Moriarty |
$3,000.00 |
26 |
City of Rio Rancho Convention and Visitors Bureau |
$12,500.00 |
27 |
City of Rio Rancho Convention and Visitors Bureau - Pork & Brew |
$4,000.00 |
28 |
City of Roswell Advertising Advisory Committee |
$20,000.00 |
29 |
City of Ruidoso Downs (Fiscal Sponsor for) |
$8,000.00 |
The Hubbard Museum of the American West |
||
30 |
City of Santa Fe - Convention & Visitors Bureau |
$9,000.00 |
31 |
City of Santa Fe - Marty Sanchez Links de Santa Fe |
$500.00 |
32 |
City of Santa Rosa |
$13,000.00 |
33 |
City of Socorro - Tourism Department |
$20,000.00 |
34 |
City of Truth or Consequences - Birding |
$2,000.00 |
35 |
City of Truth or Consequences - Sierra County Tourism |
$22,000.00 |
36 |
City of Tucumcari |
$10,000.00 |
37 |
Cloudcroft Chamber of Commerce |
$14,000.00 |
38 |
Clovis / Curry County Chamber of Commerce |
$22,000.00 |
39 |
Corrales Mainstreet |
$2,500.00 |
40 |
David Westphal Veterans Foundation |
$3,000.00 |
41 |
Diocese of Las Cruces foundation (Fiscal Sponsor for) |
$7,000.00 |
Las Cruces International Mariachi Conference |
||
42 |
Dona Ana Arts Council |
$5,500.00 |
43 |
Downtown Action Team |
$6,500.00 |
44 |
Eagle Nest Chamber of Commerce |
$4,000.00 |
45 |
Edgewood Chamber of Commerce |
$1,500.00 |
46 |
Eight Northern Indian Pueblo Council, Inc. |
$10,000.00 |
47 |
El Moro Area Arts Council |
$1,000.00 |
48 |
El Rancho de las Golondrinas |
$14,000.00 |
49 |
Elephant Butte Chamber of Commerce |
$3,000.00 |
50 |
Enchanted Circle Cooperative |
$7,000.00 |
51 |
Espanola Valley Chamber of Commerce |
$5,000.00 |
52 |
Explora |
$5,000.00 |
53 |
Farmington Convention & Visitors Bureau |
$17,000.00 |
54 |
Fort Sumner / De Baca County Chamber of Commerce |
$1,500.00 |
55 |
Friends of the Cumbres & Toltec Scenic Railroad |
$10,000.00 |
56 |
Friends of Tijeras Pueblo |
$1,000.00 |
57 |
Georgia O'Keeffe Museum |
$6,000.00 |
58 |
Glass Alliance |
$2,000.00 |
59 |
Golf on the Santa Fe Trail |
$1,000.00 |
60 |
Grant County |
$17,500.00 |
61 |
Grants / Cibola County Chamber of Commerce |
$16,000.00 |
62 |
Harwood Museum of Art Alliance |
$3,000.00 |
63 |
Hatch Valley Chamber of Commerce |
$1,000.00 |
64 |
High Road Artisans |
$7,000.00 |
65 |
Holy Cross Hospital Foundation |
$6,000.00 |
66 |
Indian Pueblo Cultural Center |
$12,000.00 |
67 |
Institute of American Indian Arts |
$4,000.00 |
68 |
Keshet Dance Company |
$3,000.00 |
69 |
Las Vegas / San Miguel County Chamber - (Fiscal Sponsor for) |
$1,000.00 |
Las Vegas Heritage Preservation Committee - Heritage Week |
||
70 |
Las Vegas / San Miguel County Chamber - City Marketing |
$5,500.00 |
71 |
Las Vegas / San Miguel County Chamber - County Marketing |
$5,500.00 |
72 |
Las Vegas / San Miguel County Chamber - (Fiscal Sponsor for) |
$2,000.00 |
Arts and Cultural District Consortium |
||
73 |
Los Alamos Meeting and Visitor Bureau |
$13,500.00 |
74 |
Luciente (Fiscal Sponsor for) |
$7,000.00 |
Abiuqu Art Studio Tours |
||
75 |
Mainstreet Roswell |
$1,500.00 |
76 |
Mariachi Spectacular de Albuquerque |
$5,000.00 |
77 |
Mora Valley Chamber of Commerce |
$1,500.00 |
78 |
Mountainair Chamber of Commerce |
$1,500.00 |
79 |
Movimiento (Fiscal Sponsor for) |
$3,500.00 |
Taos Fall Arts Festival |
||
80 |
Moving People Dance Theatre |
$9,000.00 |
81 |
Museum Association of Taos |
$5,000.00 |
82 |
Nambe Pueblo (Fiscal Sponsor for) |
$1,500.00 |
Pueblo of Nambe |
||
83 |
National Atomic Museum Foundation |
$3,000.00 |
84 |
National Institute of Flamenco |
$1,000.00 |
85 |
National Space Grant Foundation |
$5,000.00 |
86 |
New Art New Mexico |
$2,000.00 |
87 |
New Mexico Bed & Breakfast Association |
$14,000.00 |
88 |
New Mexico Culture Net |
$3,000.00 |
89 |
New Mexico Symphony Orchestra |
$2,000.00 |
90 |
New Mexico Wildlife Association dba Wildlife West Nature Park |
$15,000.00 |
91 |
New Mexico Wine Growers Association |
$16,000.00 |
92 |
Old Mesilla Association |
$15,000.00 |
93 |
Old Town Merchant's Association |
$7,000.00 |
94 |
Opera Southwest, Albuquerque |
$3,000.00 |
95 |
Outpost Productions, Inc. |
$7,000.00 |
96 |
Presbyterian Church - Ghost Ranch in Abiquiu and in Santa Fe |
$5,500.00 |
97 |
Pueblo of Acoma |
$15,500.00 |
98 |
Ramah Navajo School Board Inc. |
$1,500.00 |
99 |
Raton Arts & Humanities Council, Inc. |
$500.00 |
100 |
Raton Chamber & Economic Development Council |
$8,000.00 |
101 |
Recursos de Santa Fe |
$2,500.00 |
102 |
Roosevelt County Chamber of Commerce |
$2,000.00 |
103 |
Roswell Chamber of Commerce |
$11,000.00 |
104 |
Sandoval County |
$14,000.00 |
105 |
Santa Clara Development Corp. (Fiscal Sponsor for) |
$7,000.00 |
Santa Clara Pueblo |
||
106 |
Santa Fe Chamber Music Festival |
$5,500.00 |
107 |
Santa Fe Council for the Arts (Fiscal Sponsor for) |
$3,000.00 |
PhotoArts Santa Fe |
||
108 |
Santa Fe County |
$4,000.00 |
109 |
Santa Fe Desert Chorale |
$8,000.00 |
110 |
Santa Fe Farmers Market Institute (Fiscal Sponsor for) |
$6,500.00 |
Santa Fe Farmers Market |
||
111 |
Santa Fe Fiesta, Inc. |
$2,500.00 |
112 |
Santa Fe New Music |
$2,000.00 |
113 |
Santa Fe Opera |
$15,000.00 |
114 |
Santa Fe Restaurant Association |
$1,000.00 |
115 |
Santa Fe Wine and Chile |
$1,500.00 |
116 |
Silver City / Grant County Chamber of Commerce |
$20,000.00 |
117 |
Ski New Mexico, Inc. |
$11,500.00 |
118 |
Socorro County Chamber of Commerce |
$8,000.00 |
119 |
Southern New Mexico State Fair and Rodeo |
$7,000.00 |
120 |
Southwestern Association for Indian Arts |
$12,000.00 |
121 |
Spanish Colonial Arts Society |
$12,000.00 |
122 |
Special Events Resource Group |
$500.00 |
123 |
Sun Country Section Professional Golfers Assoc. (Fiscal Sponsor for) |
$7,000.00 |
New Mexico Golf Destinations |
||
124 |
Taos County Chamber of Commerce (Fiscal Sponsor for) |
$33,000.00 |
Taos County Lodgers Association |
||
125 |
Taos County Film Commission |
$1,000.00 |
126 |
Taos Ski Valley Chamber of Commerce |
$9,000.00 |
127 |
The Film Festival (Fiscal Sponsor for) |
$8,000.00 |
Santa Fe Film Festival |
||
128 |
Theater Grottesco |
$1,000.00 |
129 |
Touchstone Foundation, Inc. (Fiscal Sponsor for) |
$1,000.00 |
Taos Artists Organization |
||
130 |
Town of Edgewood |
$4,500.00 |
131 |
Town of Red River |
$19,000.00 |
132 |
Town of Taos |
$10,000.00 |
133 |
Tricklock Company |
$1,000.00 |
134 |
Tucumcari / Quay County Chamber of Commerce |
$2,000.00 |
135 |
Turquoise Trail Association (Fiscal Sponsor for) |
$2,500.00 |
Madrid Merchants Association |
||
136 |
Turquoise Trail Association |
$9,500.00 |
137 |
VSA Arts |
$1,500.00 |
138 |
Village of Angel Fire |
$13,000.00 |
139 |
Village of Chama |
$6,500.00 |
140 |
Village of Ruidoso - Convention Center |
$2,000.00 |
141 |
Village of Ruidoso - Texas Outreach |
$5,000.00 |
142 |
Weems International Art Festival |
$5,000.00 |
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